What Is Investing?

New to investing? Learn how to grow your money, the different types of investments, why people invest, how it’s different from trading, and how to start smart.

April 15, 2025
9 minutes
Trading Education

Ever wish your money could grow on its own while you sleep, eat, or binge-watch your favorite show?

That’s exactly what investing does.

Instead of letting your money sit in a savings account collecting dust, you put it to work by buying things that have the potential to grow in value over time, so you don’t have to depend only on your paycheck.

But what exactly is investing? And how does it work?

Let’s break it down in the simplest way possible!

What is investing?

Investing is like planting a tree. You put a tiny seed (your money) into the ground (an investment), and over time, with patience, it grows into something much bigger.

Just like trees don’t grow overnight, investments take time, too.

At its core, investing is about using your money to buy things that can increase in value. Instead of just saving money, you can invest in assets like stocks, real estate, or businesses that have the potential to make you even more money in the future.

The goal of investing is simple — you put money in today, and over time, you get back more than you started with.

Think of  it like this:

Imagine you have $100 in your pocket. You could:

Leave it there – A year from now, it’s still $100.

Invest it in something valuable – Maybe in a year, it turns into $120, $150, or even more.

That’s investing. Your money isn’t just sitting around — it’s growing and making more money for you!

You might be thinking, why do people investPeople invest for all kinds of reasons:

  • To build wealth – Investing helps money grow faster than just saving.
  • For retirement – One day, you’ll want to stop working. Investing helps you prepare for that.
  • To beat inflation – Over time, prices rise. If your money doesn’t grow, it loses value!

So, the answer to your question is:

No....

Investing involves risk. Sometimes, investments lose value. That’s why smart investors learn before they invest and don’t just throw money into something without understanding it.

But here’s the thing — the longer you invest, the better your chances of growing your money. It’s all about time and patience!

Now, you might be wondering:

Okay, but what should I invest in?

So, there are many types of investments, and choosing the right one depends on your goals, risk tolerance, and how long you plan to invest.

Types of investments

When you invest, you’re buying assets — things that have the potential to increase in value. But not all investments are the same! Here are some of the most common types:

Stocks

When you buy a stock, you own a piece of a company. If the company grows, so does your investment. Stocks are one of the most popular ways to invest and build wealth.

Let’s say you invest in Apple — and no, I’m not talking about stocking up on fruit from the grocery store.

I mean Apple Inc., the company behind iPhones, MacBooks, and AirPods. When Apple releases a new iPhone and millions of people rush to buy it, the company makes billions in profit. Investors see this success, and more people want to buy Apple stock, pushing its price higher.

For example, back in 2007, when the first iPhone was launched, Apple’s stock was trading at around $12 per share (adjusted for stock splits). Fast forward to today, and that same stock is worth well over $150 per share. That means if you had invested $1,000 back then, your investment could now be worth over $12,000 — all because Apple continued to grow and innovate.

That’s the power of investing in stocks. Instead of just working for money, you let your money work for you!

Exchange-traded funds (ETFs)

ETFs are like baskets of stocks. Instead of buying one stock, you buy a group of them. This helps spread risk and makes investing easier for beginners.

Index funds

Index funds are similar to ETFs and track the overall market. Instead of picking individual stocks, you invest in a mix of the biggest companies. They’re great for long-term investing because they offer diversification and lower risk.

Bonds

Bonds are different from stocks because they don’t give you ownership in a company. Instead, they are loans that you give to a company or the government. In return, they agree to pay you interest over time. Bonds are generally safer than stocks because they provide steady, predictable returns, but they usually offer lower growth.

Real Estate

Buying property can be a great investment. You can make money by renting it out or selling it later at a higher price.

Mutual funds

Mutual funds pool money from many investors to buy a mix of stocks and bonds. They are managed by professionals and are a good option if you don’t want to pick investments yourself.

How is investing different from trading?

Investing and trading both involve buying and selling assets, but they have completely different approaches.

Investing is long-term. Investors buy assets like stocks and hold them for years, sometimes decades. The goal is to let the investment grow over time. They don’t worry about daily price moves because they believe that, in the long run, good investments will increase in value.

Trading is short-term. Traders buy and sell quickly, sometimes within minutes or hours. They focus on short-term price changes and try to make quick profits. Instead of waiting years for an investment to grow, they jump in and out of the market.

Investors don’t check prices every second. They invest in strong companies, let time do the work, and often earn extra money through dividends.

Traders, on the other hand, are constantly watching charts, trends, and price movements. They try to predict where the market will go next and take advantage of short-term opportunities.

Risk is also different. Investors deal with ups and downs but trust that, over time, the market will rise. Traders face higher risks because prices can change quickly, and they must react fast to avoid losses.

Investing requires patience. Trading requires speed.

Both can be profitable, but they need different skills and mindsets. Some people prefer the slow and steady growth of investing, while others enjoy the fast action of trading.

How to get started in investing?

Getting started with investing is way easier than most people think. You don’t need to be rich, and you don’t need to understand complicated financial terms.

The first thing you need is a brokerage account. Think of this as your gateway to investing—it’s where you’ll buy and sell stocks, ETFs, and other assets. There are many online platforms that let you start with as little as $10.

Next, decide what to invest in. If you’re new, ETFs and index funds are great choices because they spread out risk and don’t require a ton of research. If you want to invest in individual stocks, choose companies you understand and believe in.

Start small and be consistent. You don’t need thousands of dollars to begin. The key is investing regularly, even if it’s just $100 a month.

Most importantly, be patient. Investing isn’t about getting rich overnight. The best investors hold onto their investments for years, letting them grow through the power of compound interest.

If there’s one secret weapon in investing, it’s compound interest. This is when your money makes money, and then that money makes even more money.

Let’s say you invest $1,000 and earn 10% per year. After the first year, you have $1,100. The next year, you don’t just earn 10% on $1,000 — you earn it on $1,100. That keeps growing year after year.

The earlier you start, the more time compound interest has to work its magic. That’s why starting today is better than starting later.

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